Popular Online Casinos
Online casinos do business with gamblers all over the world. The international nature of the Internet, whereby people can access sites and material from other countries at the click of a mouse, means that online casinos have the option of making their casino games available to a huge array of different people, languages, cultures, and currencies.
But not all online casinos are trying to be the most popular or have the largest pool of members. Many online casinos target niche markets, specifically designed to attract slot machine gamblers or poker players. While every online casino wants to attract a lot of customers and make a ton of money, not all of them are designed to fit the needs of gamblers worldwide. Many sites are targeted at specific countries or regions; for proof, look at the big number of casino sites with USA or Europe in their URL.
The most popular online casinos are the ones that have the largest appeal to a big number of people. Generally, that means offering a wide variety of casino games and other gambling products, providing your gaming software or customer support in a lot of different languages, and providing banking support for a variety of world currencies and payment processing systems.
These days, the most popular online casino sites are those with a marketing budget that lets them advertise on TV, radio, or other licensing agreements. Sites like Bet365 and Ladbrokes were developed by gambling companies with a history of providing sportsbook or other wagering services. These companies have the cash on hand to buy advertising space and attract new business. It’s common these days to see online casino URLs and ads on the jerseys of professional sports teams.
The popularity of an online casino can be measured by the number of people who play there, the amount of money that’s wagered at a site, or the number of registered users. Since there are lots of ways to establish what one site is the most popular online casino, there’s no single answer to the question. Instead, let’s look at online casinos and figure out what makes one popular and another fail.
A Quick History of Online Casinos
The Internet is a perfect medium for gambling. Billions of dollars are wagered online each year, proof that online gambling in all forms is here to stay. But in the beginning, online casinos were little more than attempts by traditional casino game designers to cash in on this new phenomenon called the World Wide Web.
In 1994, the small island country of Antigua and Barbuda jumpstarted the online gambling industry by passing a law that gave the country the right to issue gambling licenses legally to online casinos. Thanks to the ease with which casino developers could earn a gambling license in Antigua, gaming software for the Internet started popping up everywhere, even before any online casinos were actually in business. Microgaming was a regular game software company before it developed the first online casino software as part of a flood of online gaming projects in the 1990s.
Online casinos have faced many obstacles since the early days. Questions over the legality of gambling online have been taken on one country at a time, with mixed results. For some people, the idea of online gambling is dangerous and morally ambiguous. In places like the United States, government officials and regular citizens have joined together to prevent the spread of gambling online, even suggesting that online gambling in all forms be made illegal in the US.
Faced with legal obstacles and the difficult task of convincing people to risk their real money playing online games, online casinos developed lots of tricks to attract new customers and keep them feeding their online machines. Casino bonuses and promotions are by no means new; the earliest online casinos used bonus offers and other promotional deals to attract big pools of players, creating the first online casino popularity contests.
What Makes an Online Casino Popular?
Over the past 15 years or so of widespread online gambling, what makes one casino more popular than another has changed very little. Online gamblers are looking for free stuff: free cash in the form of bonuses, free entry to tournaments, and rewards for being a loyal customer. Online gamblers are also looking for new games, new titles, and new ways to gamble.
As new styles of online gambling become popular, casinos that want to be among the most popular are forced to adapt. We can see this happening now with both live dealer games and mobile casino gambling. Online casinos that don’t offer these two big trends in online casino gambling are not going to be as popular as sites that do. The ability to adapt to new trends in gambling is a big part of a site’s popularity.
Another way that online casinos try to increase their popularity is to offer multiple types of gambling under the same URL. Sites like Betsson and Bovada have made a name for themselves as one-stop shops for all sorts of wagering, from online blackjack and poker to sports betting and bingo. The more variety an online casino offers, the more popular they’re likely to be.
For an example of a very popular modern casino, check out William Hill. Will Hill, as it’s known in the UK, was a famous sportsbook property long before the dawn of the Internet . They’ve managed to translate that success into a popular online casino property. They did it by providing all forms of online casino gambling, from table games to poker, bingo to scratch cards, with plenty of sports betting to boot.
The most popular online casinos are the ones that have the widest game variety, the best bonus offers, top notch promotions, and money to burn on advertising. As online casino technology develops, so will the offerings of the most popular online casinos. If you’re looking for a popular online casino, start your search with companies who already had a long history of accepting wagers before the advent of Internet gambling.