World Poker Tour and TV Azteca Sign Latin America Deal
The World Poker Tour and its sister company, Allied Esports, are moving to a whole new demographic after the WPT signed a five-year deal with Grupo Salinas subsidiary TV Azteca. The deal brings WPT’s poker content to the growing Latin America audience.
Beyond the poker events, Allied Esports and Grupo Salinas have plans to develop and launch an esports strategy in Mexico. TV Azteca agrees to broadcast the World Poker Tour, while promoting WPT events throughout the week. The WPT agreed to introduce its premier poker events throughout Mexico as part of their partnership with Grupo Salinas’ companies.
TV Azteca and the WPT plan to develop social poker and gaming products specifically customized for the Latin America marketplace. Once the Latin American presence of the WPT grows, the deal includes WPT-branded merchandise offered in Grupo Salinas stores all throughout Mexico and Latin America.
TV Azteca agreed to introduce a Spanish-language WPT-branded social poker game throughout Mexico. Both parties say it is the first of its kind for the Spanish-speaking community. Eventually, the social poker product will expand to offer social casino games and an education hub for the entire Latin American region.
Additionally, TV Azteca plans to incorporate WPT’s assets in order to offer the WPT rewards program. This new partnership plan to release later in 2019. At the time of the launch, TV Azteca said it will announce its fully customized plan in terms of language, style, and payment system specifically made for the Mexican and wider Latin American community.
WPT Season 17 Broadcasts
According to TV Azteca, all World Poker Tour programs will feature world-class hosts and commentators. Executives said working in Mexican celebs to the roster should pump new life to the 17th season of WPT in order to keep their tens of millions of viewers coming back for more.
Plans to produce original poker-related Spanish-language programs are also in the works. Production will take place at TV Azteca’s studios located in Mexico City. TV Azteca is Mexico’s number-one sports network and is responsible for more than 40 local broadcast and regional free-to-air stations. TV Azteca’s free-to-air stations reach over 95 percent of the Mexican market which makes them the prime market for WPT. They will also provide cable packages including Netflix and HBO for the region.
WPT and TV Azteca have plans to air up to two WPT Main Tour events, and eight WPTDeepStacks and WPT500 events each season. These world-class poker tournaments will a part of the new WPT LATAM Tour. The first event of the tournament is expected to happen within the first twelve months of the partnership.
Benjamin Salinas on WPT Deal
TV Azteca CEO Benjamin Salinas, said, “Grupo Salinas and TV Azteca graciously welcome the World Poker Tour and Allied Esports as part of our wealth of offerings across Latin America and Mexico. We are fully committed to using our vast network to completely change the social gaming market in Mexico and to ensure that these games are available to all people in ways that are catered to them.”
“By pairing with the WPT in this long-term relationship, we are taking a major step into social gaming and the global growth of poker as we fulfill our mission of being fully dedicated to best-in-class products, services, and entertainment to the market.”
Allied Esports and Grupo Salinas are working toward an agreement to provide live esports experiences, esports related content, as well as an online platform to the markets throughout Mexico and Latin America.
The World Poker Tour and Allied Esports International, both currently owned by Ourgame International Holdings Limited, are in the works of being acquired by Black Ridge Acquistion Corp. to be formed into Allied Esports Entertainment, Inc. though this is pending on shareholder and regulatory approvals as well as the satisfaction of other conditions to closing.
Ken DeCubellis, CEO of BRAC and future CFO of AESE, said, “We believe this alliance with Grupo Salinas further demonstrates the cohesive integration that can take place between WPT and Allied Esports. We expect Grupo Salinas and TV Azteca to be exceptional partners for WPT and Allied Esports in the Latin America market.”
Grupo Salinas Profile
Grupo Salinas was formed by Ricardo Salinas back in 2001. The operate as a holding company for several enterprises including TV Azteca, Grupo Elektra, Advance America, Banco Azteca, Seguros Azteca, Afore Azteca, Italika, Punto Casa de Bolsa, TV Azteca Digital, Totalplay, Totalplay Empresarial and Totalsec.
Adam Pliska, CEO of the World Poker Tour, said the deal is a vast expansion of the WPT’s reach. Pliska said, “This extraordinary deal with TV Azteca represents a historic advancement for the World Poker Tour into Latin America as WPT continues its global growth.”
“Aligning with Grupo Salinas and having their full commitment behind this project enables us to leverage its extensive network of television distribution outlets, land-based casinos, social media platforms, and merchandising venues, to engage with the Latin America poker and social games market.”
Grupo Salinas’ companies operate throughout Mexico, the USA, El Salvador, Guatemala, Honduras, Peru, and Panama.
Allied Esports Profile
Allied Esports is a leading esports entertainment company. They have an expansive global network of dedicated esports properties and content production facilities. They set out to connect players, streamers and fans by integrated arenas and mobile esports trucks around the world. Allied Esports is a subsidiary of Ourgame International.
About the World Poker Tour
World Poker Tour is the leading name in internationally televised gaming and entertainment.they have been the leaders of the sport of poker since 2002. WPT has brand presence in land-based tournaments, television, online, and mobile. WPT ignited the global poker boom with the creation of their televised broadcast of a series of high-stakes poker tournaments and continue to do the same today. World Poker Tour has broadcast globally in more than 150 countries and territories.