Unibet Becomes First Casino to Release Pro Sports Themed Online Casino Games
On Monday, we reported that Live Dealer online casino games are now available in Pennsylvania. The Keystone State remains in the news this week as Unibet casino has become the first US casino to launch professional sports-themed online casino games. The site will now offer two games with a Philadelphia Eagles branding.
This expands on the partnership that Kindred Group has with the Philadelphia pro football team. This likely means we will see other teams featured in online casino games in the future.
Unibet Launches Eagle-themed Online Casino Games
On Monday, the Kindred Group issued a press release announcing that Unibet casino in Pennsylvania has launched two new games. Eagles Blackjack and The Eagles Online Slot are new games that will feature branding from the Philadelphia Eagles pro football team.
The launch of the two games comes just a week after Unibet announced that the casino is the Eagles’ Official Casino Partner and its Official Sportsbook Partner. While most just assumed that this meant that we would have promotions featuring the Philadelphia Eagles, we didn’t expect Eagles-themed online casino games.
The first of the two games, Eagles Blackjack, has already launched. There’s nothing new in terms of play, as the game is your standard online blackjack game. The difference is that the game features eagles colors and logos with “Fly Eagles Fly” emblazoned on the felt.
According to Senior VP of Kindred US Manuel Stan, “The partnership with the Philadelphia Eagles is truly special and this is a great testimony of how two perfectly aligned organizations can deliver fantastic innovative products for their fans and customers. I am extremely proud of the work done by both teams to release the first-ever professional themed sports casino game in the United States, and this is just the beginning.”
Philadelphia Eagles Senior VP of Revenue and Strategy Catherine Carson also commented, stating, “We are excited to collaborate with a forward-thinking partner like Unibet whose innovation continues to create new and exciting online opportunities for our fans.
As the online gaming industry continues to emerge and expand in the marketplace, our partnership with Unibet takes us to a whole new level and allows us to be on the forefront of industry firsts, such as being featured in the country’s first professional sports-themed casino game.”
Expect Future NFL Casino Partnerships
Unibet casino is breaking ground with its Eagles-themed online casino games, and we can expect that other casinos will do so in the future. With the NFL now allowing its teams to pursue legal gambling partnerships, this opens the door for many promotional opportunities between both the NFL and casinos.
One example is the partnership between Oklahoma’s WinStar World Casino and the Dallas Cowboys. We would not be surprised to be Cowboys-themed games pop up inside the casino anytime soon. The Eagles also are partnered with Harrah’s Philadelphia. Will we see the Eagles partner with WSOP PA once it finally launches?
The most prominent partnerships and collaborations will be for sports betting. That’s the driving force behind all sports franchise partnerships. However, sports bettors are usually online casino game players. Offering online slots, video poker, and other games that offer branding of sports teams is a smart way to drive traffic.
Sports fans will do almost anything to support their team. Just look at the billions spent each year on pro team merchandise around the world. Some athletes have made more off of merchandise sale contracts than pro contracts. One has to wonder how long it will be before pro athletes start to be sponsored by online casinos.
The bottom line is that you can expect future casino game offerings from pro sports teams, and dedicated sports fans will line up to play.