TVG Channel and FanDuel Launch 2 New Sports Betting TV Shows
TVG channel and FanDuel announced this week two new sports betting-focused television shows: More Ways to Win and The Barstool Sports Advisors. The shows are the first in a series of collaborations between FanDuel and its new parent company, Paddy Power-Betfair LLC.
Two months ago, Paddy Power Betfair announced it had signed a deal with FanDuel to produce sports betting related programs for the TVG and TVG2 channels, which traditionally broadcast horse racing programs. At the time, the two companies announced they would “be investing heavily in content”.
With the NFL football season set to begin this week — when US sports betting is at its pinnacle — FanDuel is ready to unveil its first productions. Each draws upon talents from the traditional American sports broadcasting. Existing TVG personalities also have been added to the mix.
The Barstool Sports Advisors
The Barstool Sports Advisors features Dave Portnoy, the founder of Barstool Sports, a satirical sports and pop culture blog launched on the Internet in 2007. Barstool Sports began in 2003 as a print publication, covering gambling and fantasy sports projections for a Boston-area audience. Since 2014, the company has produced online content for AOL.
Dave Portney said of the program, “I’ve been a fan of TVG forever and I’m excited to bring Barstool Sports to the network.”
Joining Dave Portnoy on the set of The Barstool Sports Advisors will be Dan “Big Cat” Katz of Pardon My Take and PFT fame. Stu “The Source” Feiner also joins the cast.
Kip Levin on Barstool Sports
Kip Levin, the TVG Network CEO and an executive with FanDuel Group, praised Barstool Sports and said the program would reach a new audience: “The expansion of our Sunday morning programming, including our partnership with Barstool Sports, will bring a whole new audience to our network for a mix of sports betting, news and daily fantasy content that’s relevant to their interests.”
The show airs at 10am Eastern time each Sunday and will feature 30 minutes of syndicated programming from Barstool’s main site, since 2016 located in New York City. The second 30 minutes of the program will include an original-to-TVG show at 10:30am on Sunday. Both programs will lead into the Sunday slate of games for the NFL.
More Ways to Win with Lisa Kerney
More Ways to Win broadcasts at 11am Eastern time on Sundays, but it is a 2-hour program. The host of More Ways to Win will be Lisa Kerney, who was an ESPN Sportscenter sportscaster from February 2014 to April 2018. Kerney worked at WCBS-TV in New York from 2012 to 2014, MLB Network from 2010 to 2012, and KING-TV in Seattle from 2005 to 2010. Her hsuband, Patrick Kerney, was a two-time All-Pro defensive end during an 11-year NFL career with the Atlanta Falcons and Seattle Seahawks.
The show also features Dani Klupenger, a Seattle Seahawks reports with NBC Sports Northwest. Jason McIntyre, known for the Fox Sports Radio’s The Big Lead with Jason McIntyre and FS1’s Speak for YourSelf, also will be on-set. Fantasy sports expert Brandon Funston, who began with Yahoo! Sports and ESPN, but who now works for The Athletic, provides his insight to the More Ways to Win program.
Dave Weaver, who has hosted TVG shows for years, will provide live reports from the FanDuel Sportsbook at the Meadowlands Racetrack. Weaver’s segments naturally will be advertising for the FanDuel Sportsbook at the Meadowlands.
Kevin Grigsby, the executive producer of More Ways to Win, said his team’s mission statement is to change how sports betting is covered in the media. Grigsby said, “Our goal is that More Ways to Win will revolutionize sports betting news and information in the same way CNBC changed television coverage of the stock market.”
FS1, SiTV, CBS Sports HQ Programs
TVG and FanDuel are not the only ones launching sports betting programs these days. If More Ways to Win is going to revolutionize how American sports gambling is covered, it will have to stand out from the pack.
FS1 is launching Lock It In this coming week, also in time for the NFL regular season. SI TV (Sports Illustrated), CBS Sports HQ, and The Action Network and ESPN+ all plan on new sportsbook-related programming on the television side of things.
VSiN on Sirium XM
The new programming is not confined to tv, though. Brent Musburger’s VSiN network on Sirius XM is one of many radio programs and podcasts designed to cover the new sports betting industry in the United States.
TVG believes its 9 years in horse betting programming gives it the edge, though. Kip Levin said, “Our Sunday morning programming will now offer up-to-the-minute sports betting information, football news, and expert opinions and insights to complement our customary coverage of the best in live horse racing from around the world. The integration of fantasy and sports betting content into our television assets provides a unique, unmatched marketing platform for the FanDuel Group.”
TVG reaches 60 million American home. The TVG and TVG2 app also is available on Apple TV, Amazon Fire, and Roku. Note: Those wondering about the international racing show which More Ways to Win preempts on Sunday at 11am should know that it now will air at the same time on TVG2.