Sweden Licenses 31 Online Casino Brands in December 2018
This past week, Lotteriinspektionen, the Swedish gambling regulator, licensed dozens of international online gambling operators for Sweden’s regulated market. On Monday of last week, Lotteriinspektionen announced it had given licenses to five gaming operators: Bayton Ltd., Dumarca Gaming, Genesis Global, Enlabs AB, and L&L Europe Ltd.
On Friday, Lotteriinspektionen — which is soon to be named Spelinspektionen — announced that 26 more gaming operators received licenses. The regulated online casino market begins in 2019, so the licensing announcements come just in time.
Those who collected licenses on Friday included Betfair, 888 Holdings, Betfair, and Finland’s PAF brand. Swedish casino giant Cherry AB, which owns Betsson and Net Entertainment, received a license from the Swedish regulator.
Camilla Rosenberg, the director-general of Lotteriinspektionen, said it was “gratifying” to know Swedish online players will have so many gaming options.
Ruby Fortune, Intercasino, Vera&John
Some of the operators in the Monday announcement might not strike a chord with readers, but the brands they own are known throughout the world. Bayton Limited is the owners of Ruby Fortune Casino, Spin Casino, and JackpotCity Casino.
Dumarca Gaming, which is owned by JackpotPot Joy Group, owns Intercasino and Vera&John. Genesis Global Ltd owns 9 different casino brands, while Enlabs owns six seperate sports betting and online casino brands.
Why Sweden Legalized Online Gambling
While many national goverments are either implementing or considering blocking the IP addresses of international online casino operators, Sweden decided to go in the other direction. Swedish authorities decided that legalizing, licensing, and regulating online casinos would allow the government to push consumer protections that otherwise might be ignored in the online casino industry.
Responsible gaming measures are important to the Swedish authorities, though a recent study by David Forsstrom and Jenny Cisneros Ornberg disputes the convention wisdom that a regulated online gaming industry polices problem gamblers better than industry-led responsible gambling measures.
The debate no doubt will continue in the years ahead, but Sweden’s regulator has taken a methodical, well-considered approach to online gambling legalization.
Casino Brands Licensed by Sweden
Lotteriinspektionen has had a busy year. This last week’s licensing decisions was not the first set of announcements. A list of the famous companies which have been licensed by Sweden includes Mr Green Limited, Interwetten Gaming Ltd, Expekt Nordics Ltd, Evoke Gaming Ltd, Betway Limited, Betfair Ltd, LeoVegas Gaming Plc, Mandalorian Technologies, Skill ON Net Ltd, Tombola International, and Viral Interactive.
Also, Sweden issued its recommendations for a national self-exclusion program. The gaming regulator asked operators and interested parties to study the framework of Sweden’s national gambling self-exclusion registry and make suggestions, so gaming operators are encouraged to interact with government officials on the emerging new system.
Stakeholders have been given until January 14 to submit their comments on the proposed system.
Lotteriinspektionen’s Friday press release indicated that several top operators submitted incomplete paperwork. Camilla Rosenberg said, “Several applications still need to be tried and decided and licensing is continuing after the turn of the year.”
Rosenberg said through a spokesperson that Sweden’s regulators would not issue a “temporary license” to those who did not fill out their paperwork correctly. Those who want to be licensed in a timely fashion need to complete the full license application process.