Resorts Casino Hotel in Atlantic City is partnering with the Stars Group on online and mobile sports betting in New Jersey. Stars Group’s BetStars brand will be available through the PokerStarsNJ gaming portal.
Stars Group is the owner of PokerStars, the world’s largest online and mobile poker site. PokerStars and Resorts Casino Hotel already partner in the online poker and casino niche, providing New Jersey with its largest online cardplaying site.
Mark Giannantonio, the CEO and president of Resorts Casino Hotel, said his resort is excited by the launch of BetStars New Jersey.
Resorts Casino’s chief executive added, “We’re excited to double down on our already successful partnership with The Stars Group, which owns leading sportsbooks globally and has always been known and respected for their advanced technology, superior customer experience, and cutting-edge security safeguards.”
BetStars Tech Support and Design History
Stars Group, formerly known Amaya Gaming, has been building its online sports gaming brand for several years. In the summer of 2015, only months before the Ethan Haskell scandal rocked the daily fantasy sports industry, Amaya Gaming bought Texas-based DFS operator Victiv.
The Victiv platform became an early part of Stars Group’s evolving sports gaming technology. Stars Group eventually bought CrownBet in March 2018 and SkyBet in April 2018. The combined sports betting operation is now called SportingBet Pty Ltd.
With the CrownBet and SkyBet technology, Stars Group has the technical capacity to develop a world class online and mobile sports betting product. That will be the core of Resorts Casino’s Internet sportsbook operation.
How BetStars Will Work
The BetStars sports betting operation will offer a single account common wallet alongside the company’s existing New Jersey online casino and poker brands. If a player has a PokerStars account, this will be cross-branded and cross-promoted with the BetStars gaming opportunities.
The Stars Group’s management, marketing, and technology development teams will oversee the day-to-day operations. Stars Group CEO Rafael (Rafi) Ashkenazi believes New Jersey’s poker and casino players are also sports fans. In a football-obsessed and basketball-obsessed state like New Jersey, Ashkenazi’s assumptions likely are correct.
Matt Premeaux on Stars Group’s Experience
Matt Primeaux, the Stars Group’s US division’s SVP of Strategy & Operations, said his company is prepared to launch a world-class sports betting product. Primeaux said, “We believe The Stars Group is uniquely qualified with the experience and insight needed to make sports betting a success in New Jersey.”
Invoking the company’s successful launches in the United Kingdom, Italy, Spain, Germany, and the Czech Republic, Matt Primeaux said, “We have successfully launched the BetStars brand in many European regulated markets and we have invested heavily to create a premier global offering. Working with our longstanding partner, Resorts, we are really excited to introduce a brand-new consumer experience by bringing New Jersey fans closer to the sports and the teams that they love.”
Sports Betting Consolidation
The announcement from Stars Group and Resorts Casino is just the latest in a massive wave of strategic partnerships and market consolidation in the wake of the US Supreme Court striking down the Professional and Amateur Sports Protection Act (PASPA) in May 2018. In the two and a half months since, major US and UK gaming companies have sought partnerships to build their own nationwide sports betting operations.
The Irish-British bookmaker, Paddy Power-Betfair, merged with FanDuel, the US daily fantasy sports site. FanDuel now will produce sports betting-related programming on Betfair’s TVG and TVG2 networks, while also giving Betfair access to FanDuel’s database of 6 million US sports gamers. Previously, Paddy Power-Betfair bought Ladbrokes, the oldest bookmaker in the United Kingdom.
MGM Resorts Sports Betting Deals
MGM Resorts has signed deals with the NBA, GVC Holdings, FanDuel, and Boyd Gaming to extends each of those companies’ sports betting networks. VSiN signed a contract with the New York Post to provide 7-day coverage of sports betting in America — along with founder Brent Musburger’s sports betting columns 2 days a week.
William Hill USA is working with Monmouth Park on a sportsbook in Oceanport, New Jersey, while signing deals with 14 other casinos spread throughout the United States. Now, Stars Group and BetStars are getting into the U.S. sports gambling business in a big way.
These deals have happened only in the past three months, when only 3 states (that did not have it before) have legalized single-game sports betting. Most gaming analysts and financial analysts believe 18 to 20 states will have sports betting in the next 5 years, while one analyst predicted 44 states would have legal sportsbooks in the next 7 years.
In other words, prepare for several waves of sports betting partnerships and mergers.