Sean O’Kelly, who recently resigned as Carnaby’s CEO, announced this week Skyrocket Entertainment, a film rights company which will pick film franchises for use on online slot machines and other gambling games. O’Kelly said Skyrocket plans to produce 100 games a year which incorporate classic and new film content.
O’Kelly’s partner on the Skyrocket Entertainment venture is Richard Clarke, who has worked for Ladbrokes, Gala Coral Group, OrangeDot, and Soho Gaming. The two are attended the 2018 Cannes Film Festival this week to make deals with movie producers also in attendance. The venture also plans to make deals with those who own libraries of old films.
Skyrocket’s executives say the online gambling game is a $46.7 billion industry, which can be compared to industries which get a lot more coverage by financial experts, such as television and video-on-demand (VOD) industries.
O’Kelly said, “It’s is significant revenue stream on a par with VOD and TV revenues.”
Film-Themed Licensed Online Slots
Online slots are a huge part of that industry and game publishers are always looking for the newest game to tout. In traditional brick-and-mortar casinos, slot machines account for 65% to 70% of the casino’s revenues.
One can see the importance online and mobile casino operators put on their slot revenues by the sheer number of games offered. In some cases, an online casino offers more than 500 video slots titles.
Unique Slots and Boutique Game Designers
While some slots games, like Wheel of Fortune or MegaBucks, have been popular for decades, many online players want to play the latest, trendies slots games. Online slot design is particularly dependent on a steady stream of games with entertaining themes. Some players even prefer to play unique slot titles designed exclusively for one site
History of Licensed Slots Machines
In the slot development niche, licensed slots are popular with players. Starting with IGT in the 1990s, many pop culture franchises have been turned into slot machines. Wheel of Fortune and Jeopardy! were early conversions and many game shows have been converted into slots.
So have television shows, such as I Love Lucy, The Beverly Hillbillies, and The Honeymooners. TV shows from all eras have had their licensed slots. Seinfeld and Friends got their own licensed slots, while CSI and Sex in the City have had slot machines. New television shows have their own licensed slots, including The Big Bang Theory, Breaking Bad, and HBO’s Game of Thrones.
Licensed Slots Based on Movies
Movie-themed licensed slots are no different. Many of the most popular films of the past several decades have been licensed for land-based slots. Jurassic Park, Terminator, and Top Gun have their slots licenses. Lord of the Rings has a couple of slots series, while Batman, Superman, and the Marvel Comics movies all have licensed slots.
Licensed slots are not marketed only to a male audience. Breakfast at Tiffany’s and Bridesmaids have been successful licensed slots.
Film-based licensed slots do not simply feature cover art on the game consoles. Instead, they feature clips, soundbites, and cut scenes from the movies themselves. Soundbites are common between spins, while movie clips are a big part of bonus games and other special features.
What Skyrocket Entertainment Does
Someone has to find the right film franchises to turn into new licensed movie slot machines. While many film franchises have become licensed slots, movies tend to lag a bit behind game shows and other TV shows. Or perhaps there are just more iconic movies produced each year than there are iconic tv programs.
Skyrocket Entertainment plans to fill the niche. When asked what type of films Skyrocket Entertainment plans to mine for gaming content, Shawn O’Kelly said his group considers “iconic” films to be the key factor — whatever era is discussed. O’Kelly said, “We’re acquiring iconic films old and new, migrating them into the online games and gambling business.”
Especially with classic films, the research and attention to detail needed is going to be great. That is why Skyrocket Entertainment is needed, to locate the right film clips and cull them for game designers to use in developing licensed film-themed slot machines.
Gambling Games: Online Scratchcards
In Skyrocket Entertainment’s announcement, it mentioned “gambling games” instead of slot machines. “Gambling games” tends to be a legal term to describe a certain type of game of chance, but in this context, it means a wide variety of licensed casino games. While slot machines are best known for licensing pop culture franchises, there are other gambling games that pay for licenses.
We at “Best Online Casinos” have noticed that online scratchcard designers in the past couple of years have begun to produce licensed online scratchies. Like the land-based scratchcard industry, players like entertaining themes. Movies, tv shows, and musical acts are naturals for licensed online scratchcard designers.
Scratchcard developers are not the only possible customers for Skyrocket Entertainment. A Las Vegas casino recently added electronic roulette machines that use licensed material, so roulette players would be more entertained in-between spins. As more and more gambling games are turned into electronic gaming machines, people can expect to see more casino games given pop culture themes.
Skyrocket Entertainment will be on the cutting edge of the licensed movie-themed gambling games industry.