Michigan Casino to Launch Social Casino and Sportsbook

Tuesday, July 30th, 2019 | Written by James Guill
Michigan Casino to Launch Social Casino and Sportsbook

Online casino gambling for real money is not presently legal in Michigan, but that isn’t stopping one Michigan tribe from launching a social casino. Recently, Rush Street Interactive announced that they have partnered with Gun Lake Casino in Michigan and will soon offer their CASINO4FUN online casino platform for Michigan gamers.

We say gamers rather than gamblers because the new platform will be a social gaming platform rather than a real-money online casino. This is the first steps in what Rush Street Interactive hopes becomes a long-term partnership should online casinos regulation become a reality in the state.

Social Casino and Social Sportsbook to Be Offered

Rush Street Interactive released a press release last Thursday announcing the partnership between the company and Gun Lake Casino in Michigan. The casino will launch GunLakeCasino4Fun.com and offer both a social online casino and social sportsbooks for fans of online casino games and sports betting.

Sal Semola, CEO for Gun Lake Casino, spoke about the partnership, stating: “We are excited to offer our casino guests, and all Michigan residents who want to enjoy the online fun, an exciting experience away from our brick-and-mortar casino floor.”

He added: “We are pleased to partner with Rush Street Interactive to be the first Tribal casino partner to deploy the proven CASINO4FUN® platform, and begin taking advantage of this dynamic marketing tool to expand the reach of the Gun Lake Casino brand in the digital world.”

Opening the Door for Future Real-Money Gambling

Gun Lake Casino4Fun is a bit different than the social gaming casinos you see on Facebook or on Google Play. Rather than just giving away play money chips, players have the chance to earn real prizes online. However, in order to claim the prizes, players must go to the casino.

Prizes available through the site include dining comps, free slot play, virtual credits, and other exciting prizes. Note that real-money winnings will not be available through this site, at least not for now.

Rush Street and Gun Lakes Casino are both looking forward to the future and will use this social casino and sportsbooks as a way to market to potential customers for the future.

As explained by Rush Street Interactive President Richard Schwartz: “As states move forward in legalizing sports betting and online gaming, our CASINO4FUN® product provides our brick-and-mortar casino partners with the marketing opportunity to both increase the engagement levels of current casino customers and convert the play-for-fun social players into play-for-real money patrons should online gaming become legalized in their state.”

Should You Play at Social Online Casinos?

There is a bit of a stigma that comes with “social gaming.” By and large, many don’t consider social gaming as authentic and social online poker has been viewed as no more than a glorified video game. This has some likely questioning whether a social casino will work for Gun Lakes Casino.

For starters, the casino isn’t being marketed the same as other social online casino games. The purpose isn’t to try and sell you chips or to grind out the app. Instead, the purpose is to give you an opportunity to experience real-world online gambling and entice you to visit Gun Lakes Casino in Michigan.

With the stipulation requiring patrons to visit the casino to claim their prizes, this gets more players in the door, which they hope to convert to long-term paying customers. It’s very unlikely that a player will come in and simply redeem their free prize. They will play other games, eat at the casino, visit the gift shop, and spend enough money to make the trip worthwhile for both the patron and the casino.

Best of all, playing at the casino is completely free and you will be able to play from anywhere in the United States. Since there are no prizes being exchanged online, online gambling laws do not apply. To learn more, or to sign up, head over to GunLakeCasino4fun.com.