Evolution Gaming Buys Live Dealer Casino Supplier Ezugi Games
Evolution Gaming, the largest independent live dealer casino provider on the Internet, announced a deal to acquire longtime rival Ezugi for $12 million. Subsequent reports suggested the deal could be for as much as $18 million.
The acquisition increases Evolution Gaming’s footprint in the Asian market, while it helps to accelerate growth in other emerging markets. Buying Ezugi should increase Evolution’s 2019 revenues by 2% to 4% and should slightly increase Evolution shareholders’ earnings in 2019.
Jens von Bahr, the founder and current chairman of Evolution Gaming, said the deal speeds up his company’s worldwide growth. Von Bahr said, “This strategic deal will see Evolution increase its geographic footprint and accelerate growth. It will enable us to fast-track the accessibility to Evolution’s top-ranking software as well as to support continued industry leadership by adding well-established development teams and operational resources.”
Martin Culesand, the CEO of Evolution Gaming, said in a press release, “I am pleased about this agreement. It is a very logical next step for Evolution which will increase our market share in key existing markets, like the U.S, where Ezugi’s presence and customer base will add to our on-going market expansion as well as add licensees in new markets, such as South Africa.”
Live Dealer Casinos
Live casino gaming is one of the fastest expanding niches in the online casino industry. In the Information Age, a large cross-section of brick-and-mortar casino gamblers have switched to online and mobile play. Many of those who enjoy table games never got used to the RNGs — having a computer chip determine results. Table game players preferred live play to computer simulations, no matter how good the graphics and gameplay were.
Live dealers provide the convenience and time-efficiency of online casino betting, but with the social interaction and traditional feel of land-based casino gambling. Real life dealers deal real cards, spin real roulette wheels, and roll real dice to determine results. As they do, several cameras video the game from several angles, then live stream results to a player’s computer screen in real time.
Players can chat with the dealers, who are attractive, fluent, knowledgeable, and friendly. If questions arise, the player can talk to a pit boss. If the enjoy social interactions, the player can live chat with other players at the table. Live dealer casinos are a social experience, which many online and mobile players prefer.
Live Casino Providers
Many live casino software providers exist. Evolution is the biggest independent provider, but it has many rivals. Playtech, Migrogaming, and NetEnt all have their own in-house live dealer products. Austrian gaming giant Novomatic offers Extreme Live Gaming, while Bodog supplies Bodog Asia Live to many Asian sites. PokerStars even has Ho Gaming, though its most famous sites use Evolution technology.
In the United States gaming market, Global Gaming Labs (GGL) and Visionary iGaming (ViG) supply online and mobile casinos with live dealers. Those are just a few of the options. This week’s deal allows Evolution Gaming to consolidate its advantage in the competitive European market, while growing its footprint in Asia and South America.
About Evolution Gaming
Evolution Gaming is arguably the best live dealer games provider in the world. Evolution certainly has the most impressive list of licensess, including 888, PokerStars, and William Hill. Evolution is the biggest live dealer supplier in the European online gaming market, but it seeks to expand operations in Asia and Latin America.
Even in Europe, though, Evolution (pictured above) has dealt with Ezugi as a competitor. In fact, Evolution Gaming and Ezugi each power Unibet, where Ezugi provided something Evolution did not: live lottery gaming. Here’s a list of Evolution’s biggest clients.
- 888 Casino
- William Hill Online
About Ezugi Gaming
Ezugi has several live dealer gaming studios around the world, which cater to European, Latin American, and Asian online casino operators. The B2B supplier of games has one of the most interesting selections of games, going well beyond the standard live blackjack, live baccarat, and live roulette many live casino providers have. Ezugi dealers support live versions of alternative games like Super 6, Dragon Tiger, Knockout Baccarat, Hybrid Blackjack, Bet Behind Blackjack, OTT Roulette, Bet-on-Numbers, Keno, and Casino Hold’em.
Ezugi has a gaming studio in Cambodia which services many of its Asian operators. Ezugi is no fly-by-night operator, though — it has licensing in the well-developed New Jersey online gaming market and the strict Oklahoma regulatory system. Ezugi also supplies operators in South Africa. The company provides games for award-winning online casinos like LeoVegas and Unibet.
Here is a larger list of Ezugi license holders:
- Leo Vegas
- Unibet Belgium
- Jetbull Casino
- Vegas to Macau
- Amsterdams Casino
- Netbet Casino
- Casino Luck
- Gold Nugget
- PlayGrand Casino
- Fruity Casa
- Casino 770
- Jetbull Live Casino
As readers can see, the number of clients Evolution Gaming will acquire is going to be significant in and of itself. With expanded operations in Asia and a foot in the door in South Africa and South American countries, the strategic acquisition should help Evolution Gaming far beyond the relatively small price tag.