Conor McGregor agreed to a deal this week to wear the logo of online gambling company Betsafe on his trunks in the upcoming Floyd Mayweather boxing match. The two fighters meet in Las Vegas on August 26 for a £500 million meta-fight.
The fight is breaking all the records for sports betting on a boxing match, with Paddy Power saying their previous records were broken a month before the match began. Many small bettors are wagering on Conor McGregor, who is a prohibitive 11-1 underdog at most sportsbooks.
Mayweather-McGregor Ticket Sales
Though media reports suggested slow ticket sales at the venue, Mayweather Promotions CEO Leonard Ellerbe said Las Vegas’ T-Mobile Arena has sold $60 million in tickets, more than double what the much-anticipated September bout between Gennady Golovkin and Canelo Alvarez has sold. The previous record is $72 million for the Pacquaio-Mayweather fight in 2015.
In short, the McGregor-Mayweather fight will bring Betsafe sure payback for its advertising. During his successful MMA career with the Ultimate Fighting Championship, Conor McGregor could not sign licensing deals with companies not affiliated with the UFC.
Conor McGregor on Betsafe Partnership
As a professional boxer, the Irishman is a free agent. So far, he has signed promotional deals with Betsafe and Monster Energy. An apparel deal is expected in the coming days. Reebok has a $400,000-per-fighter deal with UFC, and there is some speculation that McGregor Sports Entertainment and Paradigm Sports Management will sign a deal with Reebok for the fight.
Upon signing the 18-month deal with Betsafe, Conor McGregor gave his new client a bonus endorsement, “I’m happy to announce that I’m partnering up with Betsafe. It is an honour for me to be an Ambassador for this great brand. Although real gamblers know the odds are stacked against them, we also know that passion overcomes the odds.”
Betsafe Welcomes Conor McGregor
Nicola Fitton, Betsafe’s Managing Director, said of the new deal, “We are delighted to announce our new partnership with Conor McGregor. Conor is one of the biggest athletes in the world today, defined by his extreme talent, work ethic and personality, which are values that we reflect every day at Betsafe.”
Betsafe’s other advertising ambassadors are Tony Bellew, Jimi Manuwa, Manchester City, Saracens, and Cage Warriors.
Betsafe 49/1 Signup Promotion
In honor of the new licensing deal, Betsafe announced it was offering a bonus promotion for new signups to the website. While most gamblers receive 11/1 odds at Betsafe, new depositors receive a 49/1 offer, if they bet on Conor McGregor in the fight.
While that sounds like an insane offer, Betsafe is betting that they will never have to pay winnings on the deal. Floyd Mayweather is considered the greatest defensive fighter of this era. With a 49-0 record and decisive wins over boxing legends like Oscar De La Hoya, Manny Pacquaio, Sugar Shane Mosely, Juan Manuel Marquez, Diego Corrales, and a variety of other talents.
What Kind of Chance Does McGregor Have Versus Mayweather?
Fighting against a skilled MMA fighter who has never had a professional boxing match before, the conventional wisdom is Floyd Mayweather wins in an easy boxing exhibition. Most assume Floyd Mayweather goes into the shell, lands his lead right at will, and uses his superior footwork to stay out of range for 12 rounds. Some question whether Conor McGregor’s stamina will suffice, because boxing matches requires 36 minutes of action, while mixed martial arts championship bouts take 25 minutes.
Of course, it’s boxing, so a fighter always has a puncher’s chance. Conor McGregor has power in both hands and decisive power in his left hand. Many UFC fans (and Irishmen) see Conor McGregor as an indomitable spirit in the prime of his career, while Mayweather is a 40-year old boxer who has not fought in 2 years. Even Floyd Mayweather, seldom known for humility, has said he is not the fighter he was 5 years ago — or even 2 years ago.
Given the wide gulf in boxing accomplishments, many see those admissions as an attempt by Floyd Mayweather to stoke pay-per-view sales. They do not call the man “Money” for no reason. It would take a wide-eyed gambler to assume McGregor is going to knock out Mayweather, much less beat him on points. The only sure thing is both fighters will make a fortune — Mayweather an estimated $200 million and McGregor an estimated $100 million.
Details of Betsafe Deal with McGregor
While the undisclosed Betsafe deal is going to be a small part of McGregor’s prize money, he is losing no chance to make money off the fight. High-profile UFC fighters command $3 million a fight, so Conor McGregor will make more off this one boxing match than he has his entire MMA career (by a wide margin). And if it turns out to be a glorified exhibition match and publicity stunt, then its is going to make Conor McGregor a very rich man — and McGregor will supply Betsafe with a nice advertisement to online gamblers in Ireland, the UK, and continental Europe.