Betway Sportsbook Signs Sponsorship Deal with ESL eSports Company
Betway, a top online bookmaker, signed a sponsorship deal with ESL, one of the largest eSports companies. The plan is for Betway’s sportsbook to sponsor 5 different events, include the Intel Extreme Masters (IEM) and ESL One events in 2018.
Betway Sports also plans to sponsor Season 7 and Season 8 of the CS:GO Pro League, which is one the world’s longest running Counter-Strike: Global Offensive eSports league. The seasons conclude in May 2018 and December 2018, respectively.
Under terms of the deal, Betway will provide live odds updates throughout the tournaments. That includes support for in-play betting, which allows smartphone users to make multiple wagers on propositions during a single event in the eSports tournament.
Betway-CS:GO Pro League Deal
Last year, Betway signed its original sponsorship deal withe CS:GO Pro League, which proved to be a success. The company also signed a sponsorship contract with ESL One Cologne, along with a partnership with “Ninjas in Pyjamas“, a top CS:GO team.
Adam Savinson, a spokesman for Betway, said in a press release, “We’re really excited to be sponsoring some of the biggest events on the esports calendar. We’ve already enjoyed an incredible amount of success over the past 12 months, becoming the first betting partner of CS:GO Pro League and ESL One Cologne, and we can’t wait to build on this further.”
“Following on from the success of our previous sponsorships, we will also be on the ground creating our iconic CS:GO content.”
Betway Group Profile
Betway is a online sportsbook, racebook, casino site, poker room, bingo hall, and eSports bookmaker with a global reach. Betway supports 14 languages and 9 currencies, while being licensed and regulated by the UK Gambling Commission and the Malta Gaming Authority. Betway uses a combination of Net Ent, Microgaming, Evolution Gaming, and BettorLogic software to provide its wide range of games.
The Betway Group owns a total of 12 gaming sites, including dedicated casino sites for Spain, Italy, Belgium, Denmark, Ghana, Kenya, and South Africa. Its sites include live dealer gaming from the Hippodrome Casino in London, while also supporting live/in-play betting for its sportsbook, racebook, and eSportsbook using Bettor Logic software, a London-based designer which supports top UK bookmakers like Betfred, Paddy Power, Bettson, Mr Green, and Bwin.
ESL’s Bernhard Mogk on Betway
Bernhard Mogk, ESL’s Global SVP of Sales & Business Development, said of the sponsorship agreement, “With the expansion across further ESL assets, we are building on our successful partnership with Betway. We are glad to have found such a strong and reliable partner and together we are looking forward to an exciting year full of esports action.”
Ninjas in Pyjamas Profile
Ninjas in Pyjamas (NiP) has competed in events for League of Legends, Dota 2, PlayerUnknown’s Battlegrounds, Paladins, and Overwatch, but is best known for its work in the Counter-Strike: Global Offensive circuit. NiP had its best success from its inception in 2000 until 2007, when the team disbanded.
Emil “HeatoN” Christiansen, who was a star in the team’s heyday, became a team manager. In 2012, the team formed a CS:GO squad, which is anchored at present by Patrik “f0rest” Lindberg (pictured above) and Christopher “GeT RiGhT” Alesund.