Basque Public Broadcaster EITB Bans Gambling Adverts

Tuesday, May 14th, 2019 | Written by April Bergman
Basque Public Broadcaster EITB Bans Gambling Adverts

The Basque public broadcaster Euskal Irrati Telebista (EITB) banned gambling-related advertisements. EITB is the second Spanish broadcaster to ban such ads, which is a growing trend in Europe. TeleMadrid earlier ended gaming adverts.

Regulators in Italy, Albania, and Georgia each have banned gambling ads, while officials in Germany and Ireland have talked about doing the same.

That wave of legislation culminated in Spanish broadcaster EITB, which recently announced that it will not broadcast gambling-related advertisements on any of their media outlets including TV, radio, and digital platforms.

EITB’s board issued a statement explaining the decision to ban advertisements were a “necessary enforcement”, ensuring they were “protecting and safeguarding the right of the most vulnerable against the serious problems of addiction that gambling, and betting can create.”

ONCE and Static Ads Allowed

A few exceptions to the ban exist, mainly involving state-run gaming. The country’s ONCE Lottery can buy advertisements. EIBT allows static betting odds during broadcasts of local football team, Basque Pelota.

The Basque broadcaster becomes the second to ban gambling advertising during certain broadcasts. The Assembly of Madrid told Radio-Television Madrid (TeleMadrid) to end all of their gambling-related content.

Other partial bans could follow. The Spanish Socialist Workers’ Party (PSOE) won a snap election on April 28. PSOE openly opposes gambling, but were not able to successfully get a majority of the parliament.

For now, they are expected to form a kind of coalition which could hold back their anti-gambling policies.

UK Gaming Ad Restrictions

Spain is falling in line behind the U.K. and Italy, who implemented restrictions or bans on gambling adverts. The U.K. gradually restricted regulations on gambling advertisements during certain times.

British MPs fear gambling ads exert influence on children and increased underage gambling over the years. The Advertising Standards Agency (ASA) banned broadcasts ads for gaming groups during football matches.

Italian Betting Advertisement Ban

Italy put tighter restrictions in place when it comes to gambling adverts, though, operators were open about their disapproval of the changes. After months of grousing, Italian gaming companies called the laws “a work in progress” and adjusted to the ban.

At the beginning, Italy’s restrictions were said to be strict, with the estimated cost to Italian football clubs $200 million a year.

Albania and Georgia Ban Ads

Those are just two of the many who have already placed a ban or the few who are in the works of joining in. Albania and Georgia both have already banned gambling ads. Germany and Ireland are discussing making the same changes to their regulations.

With changing coming from the new Spanish government as well as the sudden absence of gambling adverts, the Spanish sector might hit a stand-still for a while. Though the Spanish gambling industry has seen little movement over the past few years, the government is unlikely to boost the gaming industry if the operators cannot advertise to the population.