Apple Plans Game Streaming Service: The Netflix of Gaming
Apple announced during its earnings report that it is exploring the idea of a possible Netflix-style gaming subscription service — what Tim Cook suggests could be the “Netflix of Gaming”. Along with the gaming subscription, the company is considering getting into the game publishing niche.
Since the start of the iPhone, Apple has been a leader of the pack in smartphone design. However, at the start of the year, CEO Tim Cook announced Apple’s concerns with disappointing first-quarter earnings. Cook claims the reason behind the poor earnings is “fewer iPhone upgrades than we had anticipated.” Others think a slowing Chinese economy is to blame.
Whatever the truth is behind the drop in iPhone sales, Apple wants to diversify its portfolio once more in its longstanding race with Amazon and Google to be the largest corporation in the world.
Despite the sales drop, Apple remains one of the biggest gaming companies in the world. Mobile gaming is becoming a force in the global gaming industry. Mobile games contributed to more than 50 percent of the total $137.9 billion global gaming revenue for 2018, so a streaming service for games makes a lot of sense.
Along with the company’s existing products like Apple Music, Apple’s cloud storage as well as its healthcare apps, Tim Cook announced that “new services will launch in 2019”. One of those services could well be a TV streaming service.
Netflix’s Streaming TV and Film Rivals
Netflix, the premier streaming services in the film and tv sectors, has a number of rivals on the horizon. Disney is endings its Marvel Universe contracts with Netflix in anticipation of launching its own streaming service. DC Universe, a property of Spectrum TV (Time Warner, Bright House), launched as a streaming service for DC Comics tv shows and films.
CBS has a streaming service. YouTube TV is a growing competitor. Hulu, Vudu, and Amazon Prime are longstanding rivals. Everyone, it seems, is launching a streaming service for tv and movies.
The same appears to be the case for gaming companies.
Google Might Launch a Streaming Service
Google is looking at a similar style of gaming for their Android users. Google’s ‘Project Stream’ has already seen a trial run. The trial allowed a selection of US gamers to play Assassin’s Creed: Odyssey via a browser.
Microsoft has already had something in the works and is getting close to introducing a trial for its ‘XCloud’ service which will allow you to stream Xbox One games on several devices including your phone and tablet. There have also been talks of Amazon releasing their own streaming service as an Amazon Prime style gaming service – which could launch as early as 2020.
The Netflix of Gaming
Though, of course with all of the talk right now it is hard to tell what is just a rumor or what is actually in the works. There are not any clear details yet on whether this is actually a work in progress and if so, how long until it is available.
What also is unclear is what form this “Netflix of Gaming” will take. Apple could offer it as a subscription service connected to its already existing mobile gaming platform by having a fixed price for a selection of premium games. Another option could be a premium cloud gaming solution set up more like Netflix or Hulu where you have streaming options for a subscription fee. Apple could even offer multiple options for their customers.
For some a subscription might cause some debate as its quite the opposite of the current free-to-play and microtransaction model which has been successful. However, for some it could spark some attention to new iOS games for players to try while paying for a subscription.
More Games Choices Than Ever
The future looks bright for gamers, if they do not mind the cost of multiple streaming services. Of course, gamers might gravitate to one or two services and leave the rest floundering. If Apple’s plans for the world of gaming include a streaming service, it would be a boon for iPhone game developers. In a sector dominated by Android game designers, iGaming or Apple Game Streaming might cause a revolution in the game development industry.