Ainsworth and LeoVegas Sign US Expansion Deals
A pair of major online casino companies have announced deals this week that will change the face of real money online casinos in the United States. First, GAN Limited has signed a deal with Ainsworth Game Technology for exclusive US rights to Ainsworth’s online gambling portfolio. This will bolster GAN”s online casino platform in the US.
Meanwhile, LeoVegas will soon enter the US market. They have partnered with Caesars Entertainment to offer online casino services in the United States. They will launch sometime in the first half of 2022, starting in New Jersey.
GAN Gets Exclusive US Rights to Ainsworth Portfolio
On Monday, GAN Limited issued a press release announcing a partnership deal with Ainsworth Game Technology for its portfolio of games. Under the terms of the deal, GAN will have exclusive US rights to Ainsworth’s entire portfolio of over 70 unique online casino games.
As part of the deal, Ainsworth will add an additional 110 online casino games to its library and will soon expand into both Michigan and Pennsylvania. Ainsworth will now only offer their online casino gaming platform through the GAN Platform or Super RGS.
According to GAN CCO Jeff Berman, “This agreement ensures that GAN possesses differentiated and exclusive access to what we believe will be an ever-growing focus on recognized retail gaming content naturally sought-after by Americans engaged in playing online casino games. Our goal is to continue to build a leading portfolio of U.S. casino games to benefit our diverse clients and establish ourselves as exclusive providers of premier U.S. content. We are excited to extend our long-standing relationship with Ainsworth, as they have built a global reputation for developing award-winning games for both the online and land-based channels.”
Jason Lim, General Manager of Online of Ainsworth also was quoted in the release stating, “Our agreement with GAN is a testament to their leading online distribution across the U.S. iGaming States as well as our industry-leading collection of slot games and emphasizes the importance of exclusive gaming content in a competitive industry. Games such as the QuickSpin brand of wheel games, Pan Chang, Lucky Break, and Kanga Cash offer exciting and unique experiences for our players around the world. We are thrilled to be partnering with GAN to further solidify each of our leading positions in the industry.”
LeoVegas Partners With Caesars Entertainment
LeoVegas is a respected online casino operating in many parts of the world. Contrary to its name, it is not based in Las Vegas. Until this point, the online casino does not operate in the United States. However, that’s about to change.
On Monday, LeoVegas announced that they have partnered with Caesars Entertainment to expand into the legal US online casino market. The casino plans to begin expansion in the first half of 2022 and will start by launching in New Jersey. They will launch a proprietary platform called Rhino.
According to CEO Gustaf Hagman, “It’s awesome to take the ‘King of Casino’, LeoVegas.com, to the United States. This has been a dream for a long time and I would like to thank everyone involved – everyone that made it happen. There’s still a lot of work to be done. We will welcome our first customers during the first half of 2022.”
Hegman continued, “We are proud to finally be able to share our plans to establish ourselves in the USA. We think the time and partner are right to launch ‘The King of Casino’ in the USA.
“The American market has immense growth potential, and players are just now discovering online gaming. In the USA, too, we will focus on what we are best at – offering an innovative, world-class gaming experience directly on mobile phones.
“Establishing ourselves with our proprietary platform is a strategic decision, and we know from other markets that having full control over our technology is a key competitive advantage.”
LeoVegas will be competing with over 20 real money online casinos in New Jersey, but this will be a great launching point for an online casino with a very marketable brand name.